Making the sports betting process simple and intuitive.

Making the sports betting process simple and intuitive.

Making the sports betting process simple and intuitive.

Making the sports betting process simple and intuitive.

Made for:

Depzon

When:

2023

Role:

UI/UX Designer

Goals:

Our goal was to make sports betting processes simple and intuitive.

Problem:

Depzon, with more than 6 years in the market, operates as a back-office and solutions provider for online sports betting sites. The challenges faced by the platform include the inherent complexity of the segment, characterized by a large volume of data and various sports modalities, which can be a cognitive load for novice and inexperienced users.

Solution:

I was approached by Depzon for a complete redesign, aiming to improve usability and simplify the user experience. The project's scope encompassed the standard sports betting flow, the user's administrative area, the Casino section, and an exclusive website feature where users can create tournaments and compete against each other.

My

contribution:

My contribution:

I developed a minimalist, clean, human, and modern interface that conveys the message clearly and simply. As Depzon operates as a back-office, providing solutions for various sports betting sites, the interface was designed to be scalable to meet the needs of different clients. This aspect introduced the challenge of creating a comprehensive design system for the project, ensuring consistency and facilitating future implementations by other clients who use the platform.

Project phases:

Analysis and Planning:

Assessment of Depzon's specific needs as a back-office and solutions provider.

Design Development:

Creation of a minimalist and clean interface, focused on the user experience.

Design System Development:

Development of a comprehensive design system to ensure consistency and facilitate future implementations by other clients.

Testing and Iteration:

Testing with real users, gathering feedback, and making adjustments as necessary.

Implementation:

Implementation of the new design, monitoring user reception, and making continuous tweaks.

Challenge Overcome:
To transform a complex, data-rich platform into a simple and intuitive user experience, ensuring scalability to meet the needs of different clients.

Future:

We are currently structuring a multi-brand design system for Depzon, with the intention of improving development processes with agility and consistency.

Initially as a library of fundamentals and components in Figma, but already being thought of from the beginning as a way to accommodate different brand characteristics, since not only all Depzon products but also websites implemented for clients will also consume this design system.

Thanks

Thanks

Thanks

Thanks

Let’s start

something

new together.

Or drink a good cup of coffee and share experiences.

I’m always happy to talk. (:

Let’s start

something

new together.

Or drink a good cup of coffee and share experiences.

I’m always happy to talk. (:

Let’s start

something

new together.

Or drink a good cup of coffee and share experiences.

I’m always happy to talk. (:

Let’s start

something

new together.

Or drink a good cup of coffee and share experiences.

I’m always happy to talk. (:

Designed and built by Kayo Dante using:

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Designed and built by Kayo Dante using:

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Designed and built by Kayo Dante using:

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Designed and built by Kayo Dante using:

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